LIGHTS, CAMERA, VIDEOS!

LIGHTS, CAMERA, VIDEOS!

 

Talk about anything in a conversation and a mention of video is most definitely going to be made. Videos are no longer a rage, they have seamlessly become part of our lives.

 

Focus Fact - Roughly 1,800 videos are being uploaded every minute, or 30 videos per second. 

 

Imagine the power of ‘Video Supremacy’! Be it business or personal, expert talk or personal opinion, trends or trending concepts, personal branding or business product explanatory videos; there truly are a host of videos out there to pick up from.

 

"We see a world that is video-first with video at the heart of all of our apps and services." - Mark Zuckerberg, CEO of Meta (Facebook, Instagram)

 

While the importance of videos cannot be overstated, it also proves beyond doubt that when used perfectly with certain goals and vision, a video will have a lingering effect than other videos, thereby making a deep impression. Hence, these questions can be helpful -

 

Do you want a video to be made? Why?
Is it for personal branding or business purposes?
How much commitment and investment are you willing to give?
What’s your time period for making videos? (for example, one time only or 6 month or 1 year)
What’s your budget for this time period?
Do you have the best crew with you - scriptwriting to production and post production?
What concepts and themes are you willing to explore?
What’s your niche?

 

These questions are important to set the direction for video creation and production.

 

While it is easy to say that if you have a good camera mobile phone and can make a number of videos out of it, without the whole production process it is futile. People expect neat, consistent, sharp, clear and logically direct videos. But of course, to entertain by saving money or cheap tools or any VFX effects one can  even make  a donkey gallop like a horse to La La Land.

 

Based on projections and forecasts from various market research sources (like EMARKETER, Vidico, Statista, QuickFrame, etc.), video content is projected to account for a significant majority of all global internet traffic, with estimates frequently cited around 82% to 82.5% by 2025. Some sources even project 90% for short-form video traffic specifically.

 

So you see, we are all riding on this whole wave of opportunity to capitalize on video production for businesses in a way that creates possibilities for a future that’s digitally zapped up, businesses can’t be left behind with a one-video-does-it-all trick. Conceptualization, Customization, Curation and working on the elements that the questions above come with a thoroughly professional production team who have the ability to translate your business vision into moving pixels. 

 

To leverage this optimally, get in touch with us to discuss the potential ideas of making the best business (or even personal) videos for you. Let’s sit and discuss it all!